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Be Flirty This Summer, But Loyal To The Core
-A few days of sunshine or the onset of summer and the main or sole focus of baby products marketing and advertising turns to parasols, lightweight strollers and holiday and travel accessories. And why not? Digital marketing tools and platforms let us react almost instantly to changes in climate, season, news stories and more. We can track the activity right through to online pounds spent with us, or numbers of visitors to our websites, or likes and retweets on social media and it makes us feel all warm and fuzzy inside. Here comes the ‘however’…
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Nursery Consumers Are Upwardly Mobile
-Brands & Retailers…maybe it’s time to start building your campaigns around mobile devices exclusively? Analytics will show that you’ll be getting at least 70% of your visits from mobile devices.
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Trolls vs Rainbows
-Fight the trolls with rainbows and splendour! Here’s a few services to help you boost your visual digital marketing and put pixie dust in your arsenal!
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Email Marketing – There’s Life After GDPR
-The main message that every business owner needs to remember is that it is still OK to send emails to consumers or to people who have subscribed to your newsletter list. There are just a few rules and best practices that you must abide by regarding how you have previously collected that data and how you are collecting it going forwards…
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Get FIT For Your Social Media Marketing
-Get FIT – Facebook for its genuine marketing power and massive in-situ audience; Instagram for the sharing of lovely images whilst waiting for the existing ultra-fans to get older and start breeding, and Twitter for the instant broadcast capabilities and incredible customer service opportunities.
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Mind The Knowledge Gap
-If you’re a business owner who doesn’t understand how your digital marketing works then now is the time to start learning before the knowledge gap gets too big.
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Hide & Seek in Digital Marketing?
-When business owners ask how they can find new customers using social media I find myself embroiled in conversations where the starting point seems to be that there is a suspicion that people are hiding and that the business needs to seek them out.
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Annus Horribilis
-2016 has truly been a year of disaster and misfortune. Her Majesty thought she had endured a bad year in 1992, but for the things I care about it is 2016 that gets my middle finger raised to it.
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Time To Increase Your Interest In Pinterest
-I’ve always had a question mark over the relevance of Pinterest to UK brands and retailers, but that little punctuation symbol is shrinking more and more over recent months. Perhaps the time is now?
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A Snappy Introduction to Instagram
-Instagram is starting to pull up trees in the social media world and you can’t ignore it as a business anymore. Here’s a snappy introduction to Instagram.
Author archive for Ross Hewitt
Secret Pie > Articles by: Ross Hewitt