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Going Fishing or Drowning Worms? How To Catch New Customers
-I like fishing…it’s peaceful and allows a few hours of disconnect from the internet… But fishing and digital marketing do…
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It’s All About The People, People
-People is the most important ‘P’ in marketing, whether it is the folk who work the trade shows or the personality you adopt online, it all goes into the mix and is part of the brand and message.
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Be Flirty This Summer, But Loyal To The Core
-A few days of sunshine or the onset of summer and the main or sole focus of baby products marketing and advertising turns to parasols, lightweight strollers and holiday and travel accessories. And why not? Digital marketing tools and platforms let us react almost instantly to changes in climate, season, news stories and more. We can track the activity right through to online pounds spent with us, or numbers of visitors to our websites, or likes and retweets on social media and it makes us feel all warm and fuzzy inside. Here comes the ‘however’…
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Nursery Consumers Are Upwardly Mobile
-Brands & Retailers…maybe it’s time to start building your campaigns around mobile devices exclusively? Analytics will show that you’ll be getting at least 70% of your visits from mobile devices.
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Trolls vs Rainbows
-Fight the trolls with rainbows and splendour! Here’s a few services to help you boost your visual digital marketing and put pixie dust in your arsenal!
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Get FIT For Your Social Media Marketing
-Get FIT – Facebook for its genuine marketing power and massive in-situ audience; Instagram for the sharing of lovely images whilst waiting for the existing ultra-fans to get older and start breeding, and Twitter for the instant broadcast capabilities and incredible customer service opportunities.
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Mind The Knowledge Gap
-If you’re a business owner who doesn’t understand how your digital marketing works then now is the time to start learning before the knowledge gap gets too big.
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Hide & Seek in Digital Marketing?
-When business owners ask how they can find new customers using social media I find myself embroiled in conversations where the starting point seems to be that there is a suspicion that people are hiding and that the business needs to seek them out.
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Annus Horribilis
-2016 has truly been a year of disaster and misfortune. Her Majesty thought she had endured a bad year in 1992, but for the things I care about it is 2016 that gets my middle finger raised to it.
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Silence is Golden; Well Planned Content is Platinum
-“Better to remain silent and thought a fool than to speak out and remove all doubt” Those were the wise…
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