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Mind The Knowledge Gap
-If you’re a business owner who doesn’t understand how your digital marketing works then now is the time to start learning before the knowledge gap gets too big.
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Hide & Seek in Digital Marketing?
-When business owners ask how they can find new customers using social media I find myself embroiled in conversations where the starting point seems to be that there is a suspicion that people are hiding and that the business needs to seek them out.
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Time To Increase Your Interest In Pinterest
-I’ve always had a question mark over the relevance of Pinterest to UK brands and retailers, but that little punctuation symbol is shrinking more and more over recent months. Perhaps the time is now?
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A Snappy Introduction to Instagram
-Instagram is starting to pull up trees in the social media world and you can’t ignore it as a business anymore. Here’s a snappy introduction to Instagram.
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Silence is Golden; Well Planned Content is Platinum
-“Better to remain silent and thought a fool than to speak out and remove all doubt” Those were the wise…
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How To Handle Complaints On Social Media Properly
-For every kilobyte of marketing gold that you can enjoy through using social media there is always the possibility that something can go wrong…
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The 3 Ps of Email Marketing – Why Planned, Portable & Personal Works Best
-Email marketing is the best & most effective way for a company to push a message out digitally to your audience.
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Would Your Website Pass An MOT?
-Quite remarkably my car passed its MOT today. Now this is the point where someone writing an article would say…
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Going Fishing or Drowning Worms? How To Catch New Customers
-I like fishing…it’s peaceful and allows a few hours of disconnect from the internet… But fishing and digital marketing do…
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How To Remove 2nd Word From An Excel Column
-It’s good to personalise your email newsletters…”Hi John” is much better than “Dear Valued Customer”. To be able to do…
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