Articles

  • Articles

    How To Handle Complaints On Social Media Properly

    - by Ross Hewitt

    For every kilobyte of marketing gold that you can enjoy through using social media there is always the possibility that something can go wrong…

  • Articles
    fishing for new customers

    Going Fishing or Drowning Worms? How To Catch New Customers

    - by Ross Hewitt

    I like fishing…it’s peaceful and allows a few hours of disconnect from the internet… But fishing and digital marketing do…

  • Articles
    Hollywood or bust

    Hollywood or Bust

    - by Ross Hewitt

    Video marketing can be an expensive thing to outsource, so I’m going to give a run down of some of the kit and software that you can use to give it a whirl yourself and you will hopefully be relieved to see that it doesn’t have to break the bank.

  • Articles
    email marketing after GDPR

    Email Marketing – There’s Life After GDPR

    - by Ross Hewitt

    The main message that every business owner needs to remember is that it is still OK to send emails to consumers or to people who have subscribed to your newsletter list. There are just a few rules and best practices that you must abide by regarding how you have previously collected that data and how you are collecting it going forwards…

  • Articles
    Trade Show People Marketing

    It’s All About The People, People

    - by Ross Hewitt

    People is the most important ‘P’ in marketing, whether it is the folk who work the trade shows or the personality you adopt online, it all goes into the mix and is part of the brand and message.

  • Articles
    summer baby products marketing

    Be Flirty This Summer, But Loyal To The Core

    - by Ross Hewitt

    A few days of sunshine or the onset of summer and the main or sole focus of baby products marketing and advertising turns to parasols, lightweight strollers and holiday and travel accessories. And why not? Digital marketing tools and platforms let us react almost instantly to changes in climate, season, news stories and more. We can track the activity right through to online pounds spent with us, or numbers of visitors to our websites, or likes and retweets on social media and it makes us feel all warm and fuzzy inside. Here comes the ‘however’…

  • Articles
    nursery consumer marketing

    Nursery Consumers Are Upwardly Mobile

    - by Ross Hewitt

    Brands & Retailers…maybe it’s time to start building your campaigns around mobile devices exclusively? Analytics will show that you’ll be getting at least 70% of your visits from mobile devices.

  • Articles
    Trolls vs Rainbows

    Trolls vs Rainbows

    - by Ross Hewitt

    Fight the trolls with rainbows and splendour! Here’s a few services to help you boost your visual digital marketing and put pixie dust in your arsenal!

  • Articles
    get fit for social media marketing

    Get FIT For Your Social Media Marketing

    - by Ross Hewitt

    Get FIT – Facebook for its genuine marketing power and massive in-situ audience; Instagram for the sharing of lovely images whilst waiting for the existing ultra-fans to get older and start breeding, and Twitter for the instant broadcast capabilities and incredible customer service opportunities.

  • Articles
    mind the knowledge gap in digital marketing

    Mind The Knowledge Gap

    - by Ross Hewitt

    If you’re a business owner who doesn’t understand how your digital marketing works then now is the time to start learning before the knowledge gap gets too big.

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