“If you build it they will come”…so Kevin Costner was told* in ‘Field of Dreams’. That advice is ok if you are building a baseball pitch for a few ghosts to have a game on (we hope you’ve seen the film!), but not an ideal approach for marketing a website.
“If you build in a way that search engines can read and follow, with the right weighting of keyword content and proper use of header tags, URL names, anchor text links, inbound and outbound links, relevant title tags and meta data and so on, they will come” is probably better advice for how you go about driving traffic to your website. That is where search engine optimisation & marketing comes in…
There is an awful lot to understand with search engine marketing, whether you want to go down the Search Engine Optimisation route, or SEO as it is known, or whether you want to pay for adverts to appear in Google results (or Yahoo, or Bing, etc) through Pay-Per-Click Advertising (PPC).
Secret Pie can set you off on the right track, and take you a long way towards getting your website found by people that are searching for products or services that you provide.
We can help you set up pay-per-click (PPC) campaigns, audit your existing site for search engine ‘friendliness’ or set in place a strategy that will have you climbing the rankings at a sensible and measurable pace.
Please be wary of any business that guarantees 1st place ranking in Google for all of your keyphrases, especially when the price is suspiciously low. We will move you upwards and you will see a sharp increase in visitor numbers from a relevant audience, especially when we combine search tactics with social media marketing.
Interesting stuff huh? Let us show you how you can get found…
*Actually this is a common misquote, the correct line is ‘he will come’, not ‘they’….ho-hum!