Going Fishing or Drowning Worms? How To Catch New Customers
-I like fishing…it’s peaceful and allows a few hours of disconnect from the internet… But fishing and digital marketing do share a lot of common ground and the links are far from tenuous. Seriously…stay with me on this one! No angler worthy of that name begins a session wondering what type of fish they will catch,…
How To Remove 2nd Word From An Excel Column
-It’s good to personalise your email newsletters…”Hi John” is much better than “Dear Valued Customer”. To be able to do this you need to be uploading a list of first names along with your email addresses into your email broadcast software (e.g. Campaign Monitor or Mailchimp). Sometimes though the data you are given to work with…
Silence is Golden; Well Planned Content is Platinum
-“Better to remain silent and thought a fool than to speak out and remove all doubt” Those were the wise words of President Abraham Lincoln and I am yet to find a more fitting historical quote that can be applied to social media activity. What is this obsession for so many people and brands to always…
It’s All About The People, People
-People is the most important ‘P’ in marketing, whether it is the folk who work the trade shows or the personality you adopt online, it all goes into the mix and is part of the brand and message.
The 3 Ps of Email Marketing – Why Planned, Portable & Personal Works Best
-Email marketing is the best & most effective way for a company to push a message out digitally to your audience.
