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Going Fishing or Drowning Worms? How To Catch New Customers
-I like fishing…it’s peaceful and allows a few hours of disconnect from the internet… But fishing and digital marketing do…
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How To Remove 2nd Word From An Excel Column
-It’s good to personalise your email newsletters…”Hi John” is much better than “Dear Valued Customer”. To be able to do…
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It’s All About The People, People
-People is the most important ‘P’ in marketing, whether it is the folk who work the trade shows or the personality you adopt online, it all goes into the mix and is part of the brand and message.
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Would Your Website Pass An MOT?
-Quite remarkably my car passed its MOT today. Now this is the point where someone writing an article would say…
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Hollywood or Bust
-Video marketing can be an expensive thing to outsource, so I’m going to give a run down of some of the kit and software that you can use to give it a whirl yourself and you will hopefully be relieved to see that it doesn’t have to break the bank.
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Be Flirty This Summer, But Loyal To The Core
-A few days of sunshine or the onset of summer and the main or sole focus of baby products marketing and advertising turns to parasols, lightweight strollers and holiday and travel accessories. And why not? Digital marketing tools and platforms let us react almost instantly to changes in climate, season, news stories and more. We can track the activity right through to online pounds spent with us, or numbers of visitors to our websites, or likes and retweets on social media and it makes us feel all warm and fuzzy inside. Here comes the ‘however’…
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Nursery Consumers Are Upwardly Mobile
-Brands & Retailers…maybe it’s time to start building your campaigns around mobile devices exclusively? Analytics will show that you’ll be getting at least 70% of your visits from mobile devices.
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