Posts tagged with ‘strategy’

  • Articles

    Going Fishing or Drowning Worms? How To Catch New Customers

    - by Ross Hewitt

    I like fishing…it’s peaceful and allows a few hours of disconnect from the internet… But fishing and digital marketing do…

  • Articles

    Be Flirty This Summer, But Loyal To The Core

    - by Ross Hewitt

    A few days of sunshine or the onset of summer and the main or sole focus of baby products marketing and advertising turns to parasols, lightweight strollers and holiday and travel accessories. And why not? Digital marketing tools and platforms let us react almost instantly to changes in climate, season, news stories and more. We can track the activity right through to online pounds spent with us, or numbers of visitors to our websites, or likes and retweets on social media and it makes us feel all warm and fuzzy inside. Here comes the ‘however’…

  • Articles

    Nursery Consumers Are Upwardly Mobile

    - by Ross Hewitt

    Brands & Retailers…maybe it’s time to start building your campaigns around mobile devices exclusively? Analytics will show that you’ll be getting at least 70% of your visits from mobile devices.

  • Articles

    Get FIT For Your Social Media Marketing

    - by Ross Hewitt

    Get FIT – Facebook for its genuine marketing power and massive in-situ audience; Instagram for the sharing of lovely images whilst waiting for the existing ultra-fans to get older and start breeding, and Twitter for the instant broadcast capabilities and incredible customer service opportunities.

  • Articles

    Annus Horribilis

    - by Ross Hewitt

    2016 has truly been a year of disaster and misfortune. Her Majesty thought she had endured a bad year in 1992, but for the things I care about it is 2016 that gets my middle finger raised to it.

  • Articles

    Spring Into Lights, Camera, Action with Video Marketing

    - by Ross Hewitt

    So, quarter one of 2016 is already a fading memory and Spring has truly sprung. Hopefully you are rolling through…

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