It’s All About The People, People
-People is the most important ‘P’ in marketing, whether it is the folk who work the trade shows or the personality you adopt online, it all goes into the mix and is part of the brand and message.
Be Flirty This Summer, But Loyal To The Core
-A few days of sunshine or the onset of summer and the main or sole focus of baby products marketing and advertising turns to parasols, lightweight strollers and holiday and travel accessories. And why not? Digital marketing tools and platforms let us react almost instantly to changes in climate, season, news stories and more. We can track the activity right through to online pounds spent with us, or numbers of visitors to our websites, or likes and retweets on social media and it makes us feel all warm and fuzzy inside. Here comes the ‘however’…
Nursery Consumers Are Upwardly Mobile
-Brands & Retailers…maybe it’s time to start building your campaigns around mobile devices exclusively? Analytics will show that you’ll be getting at least 70% of your visits from mobile devices.
How To Merge Two Columns in Excel – Email Marketing Data Tip
-NB: Due to the way WordPress (frustratingly) displays quotation marks you will need to manually tweak the quotation marks in any formulas shown below that you want to copy and paste. WordPress changes straight quotation marks into curly ones…these curly blighters will not work in Excel….bah! If you manage email recipient data for email marketing campaigns…
Trolls vs Rainbows
-Fight the trolls with rainbows and splendour! Here’s a few services to help you boost your visual digital marketing and put pixie dust in your arsenal!
